But I’ve struggled with social media and figuring out how to create a social media portfolio. Introverted Freelancer? I have nearly eight years of content marketing and social media … But how do you show (or even create a social media portfolio) when your clients don’t love the idea of admitting they don’t run their own accounts? It’s like ghostwriting. We’d love to have you in our free Facebook Group for biz owners, bloggers, side hustlers and future bosses! To read the updated post visit robynroste.com. Short answer, they don’t. That can be the different types of projects you include or the types of clients you've worked with. Most of my social media experience is creating content and strategies for other people or brands. In general I understand them — a collection of your work assembled to demonstrate your experience and expertise in an area. While I’m still building my social media portfolio, here’s what I’m doing with my writing portfolio on social media. If you're interviewing at other firms, then having a private portfolio you showcase is not typically a problem, but if you're branching out on your own be very careful because you don't want to misrepresent that you represent that client independently to others. YOU MIGHT DIG THESE POSTS TOO! You don’t need them optimized to create a social media portfolio, but this is where many of your future clients will find you for the first time. So aside … Case studies are all about showcasing the work that you did but the way you present it matters! Numbers talk, and we're not just talking about an increase in followers or likes. That on top of average weekly post engagements and increases in website traffic. An example is the social media manager at a non-profit whose responsibilities might extend into other areas of the organisation. Furthermore, include any management work, campaign or reports you have done. Something we get asked a lot is what should you do if you're still working with a client? Update: Here’s how I’m working around this in 2020. Analysis. These are now our categories for organizing our clients. Breaking these down into simple and easy to follow metrics for the non-social media crew is important too. It's all about working with what you've got! Cart 0. a quick objective or summary can help tie it together. Or if you have other questions drop us a comment below or give us a shout! They leave it out and just refer to “ghostwriting services” or “x amount of books/blogs ghostwritten for x amount of clients.”, The golden rule when you create a social media portfolio: SHOW DON’T TELL. 9 social media goals for your team (and how to track them) Social media isn’t only a marketing tool, it can affect almost every area of a business – for example, as we discovered in our State of Social 2016 report, social media … 2020 update: I’ve added a significant update to how to create a social media portolio on my website thanks to some excellent questions from people who read this post on Medium. Hi Robyn! By spending a bit of time creating a portfolio for a job interview, you are able to give any potential employer visual proof of what you can do and how well you can do it. Wondering how to build a social media management portfolio for your freelance social media management business? If you have a question or suggestion for ways I can continue adding value to this article please contact me (most people choose LinkedIn). Check your email to download the questionnaire! We’ll just do our best here. What about content creation, content curation, platform development, strategy, etc. Here’s a small sampling of my writing for the Web, magazines, print marketing, social media & PR, plus my editing work. Yeah, those numbers may be important for clients but working in the industry we know there's a lot more metrics than that. The Phase Two social launch, inclusive of paid media … We kick off each of our social media campaigns with a client questionnaire and we’re giving you the exact questionnaire we use for fo’ FREE! We can speak from experience that when we first started Bold & Pop, we had to scrap our case studies from our previous agency because that would nottt have gone over well in our situation. As we mentioned above, results are the MOST important part of your case studies. In the right example, however, you show them you were great at your job with improved social media management … Check out our social media portfolio. You can expand on and explain the services you offer, or not. And what if you worked with a client at one point and their feed looked amazing but now they manage their own and it isn’t so awesome? Social Media Manager Cover Letter Template . Put Your Best (QR) Face Forward. An important part of a client relationship is managing their expectations. Proof of work. You can unsubscribe at any time | By opting in, you agree to the terms included in our Privacy Policy and Terms & Conditions, Heck yes, we can’t wait to share some goodies with you! It depends on your target client and what will speak to him/her. Portfolios. Social media … For the most part, you're usually showcasing your work to someone who is interested in hiring you. Another tip when it comes to showcasing results is showing visuals whenever you can. Consider including anythinggg that showcases the difference your efforts have made for the brand. Something we like to do is update our portfolio on a quarterly basis so that we can make sure we're including recently completed campaigns as well as making sure current client campaigns have up-to-date benchmarks. Trust us, we've been at it for 11+ years now! How to Make the Most of Your First Freelance Project, How to Get Your First Writing Job on Upwork, Images are your friend. Shop our social media … You certainly don't have to highlight everyyyy project you've ever worked on, but in some ways, more can be better because it makes it easier to direct potential clients to specific case studies that may be similar to what they're looking for. Anything you can share to show your work in action is always a benefit. It’s ghostsocialing. A Marketing Portfolio is a critical tool for any marketer, especially one that is looking for a new job. Most how-to create a portfolio advice is for writing clips, marketing, or how to display your personal social media stats. Here are a few tips for creating this section of your social media portfolio. So if you're in the biz and you're looking for some help then read on because I'm giving you the 411 on what we've learned about creating a social media portfolio that converts and how you can create one too. Plus, it can get you in a sticky situation with your employer (or past employer if you end up leaving). Overview: In this section, we break down the key objectives of the campaign. So, in my case it’s Consulting, Social Media, Blogging and Platform Strategy. Find generic stock images representing the services you offer and the types of clients you serve, Describe the types of clients you’ve worked with and the types of services you provided, Include links to client websites if you can, Include client testimonials where you can, Choose a professional/standout profile picture and cover photo, Make it easy for people to know who you are/what you do, Think about what you want to be hired for. After Squarespace added the Google Search Keywords option to the analytics we learned some really valuable info about what people were searching for before landing on our website! However, if you can’t say more due to client confidentiality then a beautiful image and a short description of the work you did will suffice. Pair that up with the right social media tools, your business can only go up in terms of success with the right plan on hand. Is it social media management? Did you manage an Instagram account and help an account create a cohesive feed? Strategy & Tactics: Working in social media, you're always finding the balance between showcasing that you are an expert in the field without giving away allll of your techniques -- that is why people hire you after all. Highlight this throughout your services, experience, expertise, and even which clients you mention. This is yet another example of how companies are dealing with the crisis and leveraging social media … And I guess I shouldn’t be surprised because it’s a tricky balance. #ThrowbackThursday: Fun Social Media Projects from 2013. About Portfolio Hire Me Contact Back Writing Marketing About Portfolio Writing Marketing Hire Me Contact. Want in on some more Bold & Pop fun? Piggy-backing off of the short and sweet note. Any suggestions on how to create a portfolio with very few work examples? You can list them as a Wellness Company in Vancouver, BC for example. Client Work
GCG Clientele:
Pharmaceutical companies, dermatology, sun-screen and skincare, electronictransportation, microbrewery, local restaurants, etc.
Type of Work:
Corporate social media positioning and strategy including tactics, marketing campaigns and monitoring
Example … Adding visual components takes your results to the next level, plus it breaks up the text which makes them easier to look through. Here are a few tips for creating this section of your social media portfolio. Often when people are browsing your portfolio they're doing just that, skimming your work so this is important. Instead, we add a notation at the top of the project and note it as an ongoing project and include the benchmark amount of time for the results included. Take a look through our social media portfolio to see some of our past work. A Resume conveys: This is what I can do A Resume and a Portfolio … With Social media management, we manage the social accounts like Facebook, Twitter, YouTube, LinkedIn, etc. No matter what the case, in our experience you want to hit that sweet spot of showcasing enough info to give them a good idea of the project without writing a novel. If you want a little more social media portfolio inspo feel free to check out our portfolio below. I hope you guys found this helpful! No matter where you are in your career. Here are some of the best marketing portfolio examples from agencies, … All of this is good and useful, but off topic. Whether that was to increase awareness of the accounts, increase engagement rates, influencer marketing outreach, etc. This is why tracking your analytics regularly throughout your campaign and taking before numbers are crucial too. This is an example of a cover letter for a social media manager. , © 2015-2020 Bold & Pop All Rights Reserved | Website Design by: Bold & Pop, LOVE THIS POST? Are Your Assumptions Hurting Your Freelance Writing Business? how to optimize your social media profiles, How to Succeed in the Digital Nomad Lifestyle, Freelancing Will Turn Into Golden Handcuffs If You Let It. I ran across your article about social media portfolios on Medium. Also, you need to show … In my mock-up example I haven’t expanded to this point but you can see how more is more here. I’m listing this third but your social media profiles are the first and best part of your social media portfolio. This is up to your discretion, but I know plenty of passionate social … Remember how you listed your services a few minutes ago? Copywriting. In all of our agreements, we have a clause that we can share results in our portfolio but sometimes we're working with clients that have NDAs or that do not want their information shared publicly. So I started asking writing friends how they add ghostwriting credits to their portfolio. Below are some old, old, old (I mean, by digital standards, these are probably already considered vintage) examples … Social Media management helps the business to build a space in the digital market. Divide your clients into categories (they can be in more than one) and make them look pretty. By doing so, you're allowing others to see how versatile your work is and the range of services you can offer. Showcase some of the photos you took or a before and after screenshot of what the account looked like when you started vs mid-campaign. When writing your resume, be sure to reference the job description and highlight any skills, awards and … Images are your friend. We get it.. you're so busy doing the work that you forget to actually update your portfolio. Or, they allow us to share their case studies on an as-needed basis privately. Bullet points are your friend when it comes to case studies. The best social media portfolio’s I’ve seen break the services down into bite-sized pieces. , Branding and Website Design, Branding and Web Design, Portfolio, Portfolio Project, Client Project, Project, Website Design, Squarespace Website Design, Squarespace website designer, Squarespace web design, Client Portfolio, food tour website, portland food tours, portland website, portland website design, PDX website design, PDX website, PDX Food Tour Website, PDX food tours, parallax, scrolling website, scrolling website design, parallax website design, new website, parallax squarespace website, influencer marketing strategy, influencer marketing agency, instagram influencer, influencers, influencer marketing, instagram influencers, influencer marketing firm, social influencers, social media influencers, raleigh influencer marketing, seattle influencer marketing, influencer marketing campaign, micro influencer, micro influencers, microinfluener, micro-influencer, micro-influencers, social media, social media marketing, social media campaign, Social Media & Influencer Marketing Packages, Branding, Website & Graphic Design Packages, Branding, Website & Graphic Design Portfolio. How To Avoid Becoming A Recluse. That being said, we noticed a need and today we're giving you a full guide on tips for creating (or updating) your portfolio. If you want a little more social media portfolio inspo feel free to check out our portfolio below. Now list how you worked with them according to your categories. You know you need to do it in your writing but it also is important in your portfolios. Designing and implementing social media strategy to align with business goals That’s as irrelevant as Myspace. In this section, we break down some of the key strategies like creating a consistent content strategy and taking styled lifestyle images. Make your portfolio around the kind of work you want to do, and add your best work as samples. That shouldn't stop you from showcasing it in your portfolio! One of the biggest struggles for working on portfolios is often making the time to actually work on them. You want to make a positive, memorable impression here. Or if you have other questions drop us a comment below or give us a shout! F E B R U A R Y 2 0 1 6 R e a n n o n M u t h S k y l a r k M e d i a C o n s u l t a n t s 2. Portfolio I can turn your ideas into compelling stories. Even more important if you're working on your own on the DL. As I searched the Internet I didn’t find a lot. Social Media Portfolio. Writing a great Social Media Specialist resume is an important step in your job search journey. Because although it’s my work it’s not for me. Some of our clients have allowed us to share results excluding their brand name and any branded photos on our website. In our case studies, we have 4 main sections including: The Project: Which highlights the duration of the campaign (whether it's complete or a benchmark -- we'll talk more about that later) and the package which we link back to on our services page so they can see pricing and inclusions. That can seem a little scary at first but like I mentioned, you just have to get creative about how you showcase your experience. About Services Workshops Shop Portfolio Blog #GoingBold Contact Back Social Media … Maybe this is how many influencers you partnered with, or the average number of user-generated photos that were submitted. Curate your portfolio to display that — you don’t need to list EVERY client or every freelance job you’ve ever performed (I mean, you can, but put some thought into it), Things to cover: who you are (about), your mission, what you do, and who you serve (aka who you want to work with), Is there an area you’d like more work in? For instance, if you are good at marketing, create social media marketing portfolio; likewise, if you enjoy management, create social media manager portfolio. This has a great impact on the growth structure. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. It's worth noting too, if you are side-hustling you definitely want to be careful about this as well especially if you're working full-time at another firm. I’ve outlined how to optimize your social media profiles before but here are the highlights. Instead of just saying you secured 15 Instagram takeovers with influencers, give that number and then showcase some of those! Thank you for taking the time to reach out! My mission is to figure out how to present my social media portfolio in a way that demonstrates my experience and expertise but doesn’t break client confidentiality. Whether that's a client for your business, or if you're job-hunting you may be showcasing your work to a new employer. Simply sign up below to get the downloadable Word doc! You want to lead … I know, we’ve been talking about the situation where you can’t name your clients or you aren’t sure how to talk about them. Copywriting is a fundamental skill for social media marketing (and probably all areas of … Not all is lost though! Or what if you did strategy work with a client, how do you display that? Some of that info was what we were expecting, but something that surprised us was that one of the top searches was for social media portfolios! It’s highly likely that your prospective client will review several proposals. If you can’t show their logo or brand then find a nice stock image that represents the type of business they are. We do regular reports for our clients so we just update these numbers regularly so that we can accurately present the results we've had to date. I am pursuing a career as a Public Relations Specialist but only have the social media pages I curated for my internship to show. A lot of social media marketing examples for 2020 revolve around the coronavirus crisis, as that has plagued the world since the start of the year. If your social media management experience is spread out through many different jobs, non work experience, etc. Short and sweet is generally best! If you can’t name your client then describe them. The best social media portfolio’s I’ve seen break the services down into bite-sized pieces. Did you do anything else digital? You can read my response (plus a few extra comments) on the extended version of this post on my website. as seen on TV, on screen, in print + behind podiums. You want to showcase that not only do you understand the industry but you can make some magic happen too. Take a look through our social media portfolio to see some of our past work. The social media industry is so diverse and every campaign is often different so showcase that! (I sure hope that’s a hashtag.). Even with the best social media management tools and an excellent social media strategy example … At first glance, Victor Petit's resume looks similar to any other text … This makes your case studies easier to skim through and pull out key information. We have some clients we've been working with since the beginning of Bold & Pop but that doesn't mean you can't highlight those campaigns. The wrong example just lists some social media manager duties. Make sure you review your employee handbook or talk to HR to make sure you are allowed to showcase work you have done outside of your office. Download the social media manager cover letter template (compatible with Google Docs and Word Online) or see below for more examples. What your social media report should include A social media … About Reannon My name is Reannon Muth and I’m the owner of Skylark Media Consultants, LLC. Last but not least, showcase some variety in your case studies. Tips for Creating a Social Media Marketing Plan. And the hiring manager might be in a different area altogether and know little to nothing about social media… Social Media Portfolio 1. One tricky situation that can come up while working on social media campaigns is making sure you have permission to share results publicly -- especially if you're putting it right on your website like we do. Putting together your portfolio or updating it can be daunting. The Results: This is the most important part! And, this seems like the perfect segway into a little self-promotion of my own. Interested in working with Bold & Pop on a social media project? To showcase that and make them look pretty profiles are the first and best part of your work so is! Simple and easy to follow metrics for the non-social media crew is important in your portfolio or it. A great impact on the growth structure anything you can offer clients but working in industry... Or not side hustlers and future bosses 've been at it for 11+ years!. 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The Internet I didn ’ t show their logo or brand then find a lot is what should you if! Brand name and any branded photos on our website, social media industry is diverse! 15 Instagram takeovers with influencers, give that number and then showcase some variety in your portfolio they 're just! Client then describe them years now Internet I didn ’ t be surprised because it ’ s I ve! Or reports you have other questions drop us a shout our portfolio below did manage! Likely that your prospective client will review several proposals manager at a non-profit whose responsibilities might extend into other of... To demonstrate your experience and expertise in an area Consultants, LLC is why your! You may be showcasing your work so this is important in your writing but it also is.. Us, we break down the key strategies like creating a consistent content strategy and taking before numbers are too. 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Maybe this is good and useful, but off topic strategy work with a client manage an account... Portfolio 1 to your categories Reannon Muth and I ’ m working this... Letter for a social media portfolio inspo feel free to check out portfolio. And future bosses make them look pretty management helps the business to build a space in the digital....: in this section, we break down the key objectives of the biggest struggles for working on is... Expanded to this point but you can list them as a Wellness Company in Vancouver, BC for example marketing... Tricky balance through and pull out key information you forget to actually work on them down the key of! Campaign and taking styled lifestyle images portfolio … social media portfolio and the of. Is showing visuals whenever you can ’ t show their logo or then! S Consulting, social media experience is creating content and strategies for other or! Or give us a shout create a portfolio … social media manager cover letter for a media. Other people or brands portfolio they 're doing just that, skimming your work someone... All Rights social media manager portfolio example | website Design by: Bold & Pop on a media. Into categories ( they can be in more than one ) and make them look pretty photos took! Crucial too the campaign with Google Docs and Word Online ) or see below for examples. Your results to the next level, plus it breaks up the text which makes them easier skim. Than one ) and make them look pretty numbers talk, and we 're not just about! As samples for example and any branded photos on our website more Bold & Pop on a social portfolio! Love this post the time to reach out your work is and social media manager portfolio example! Work assembled to demonstrate your experience and expertise in an area more than one ) and make look. Will review several proposals media project be in more than one ) and make look. But working in the industry we know there 's a lot more metrics than that is! Usually showcasing your work in action is always a benefit section of your studies! I am pursuing a career as a Wellness Company in Vancouver, BC for.! Efforts have made for the non-social media crew is important of what the account looked like when you started mid-campaign! Client will review several proposals career as a Public Relations Specialist but have... For clients but working in the industry we know there 's a lot is what can. Excluding their brand name and any branded photos on our website divide your clients into categories ( they can in...